Resources - Training Booth Staff
Determining booth staffing requirements, business etiquette and protocol, trade show selling skills, incentives program - read the articles below to assist you in training and developing your booth staff.
| A Fresh Approach to Recruiting Booth Staff |
| A Fresh Allocating staff to participate in a corporate exhibit program is fraught with challenges. While the validity of each of these reasons can be debated, what is crucial is to step back from your corporate perspective and look at what your customers want. When you compare your customer’s needs to what you are doing to satisfy them, you might see that you may be missing a great opportunity. |
| How to Avoid Booth Staff Duds |
| Susan A. Friedmann, gives you 13 essential questions to consider well before the event. Susan A. Friedmann, CSP, from Lake Placid, N.Y., is an internationally recognized expert working with companies to increase their profitability at trade shows. She is the author of Riches in Niches: How to Make it BIG in a Small Market and Meeting & Event Planning for Dummies. For more information, visit www.thetradeshowcoach.com and www.richesinniches.com. |
| Eight Ways to Get Higher Quality Trade Show Leads |
| Eight ways to increase the quality of the leads you get from visitors to your trade show booth written by Mike Thimmesch, Skyline Exhibits' Director of Lead Generation and Industry Relations with over 20 years of Marketing and Trade Show Display Marketing experience. Read Skyline Exhibit's blog. |
| Series of articles written by Colleen A. Rickenbacher, CMP, CSEP, CPC such as "How a Handshake Could Ruin Your First Impression" and "Business Card Exchange." |
| Great Beginnings |
| Attention Attendee - Don't Just Show Up |
| with limited show time, an intensive seminar schedule, and items at the office that still need your attention while you are in Las Vegas, here are some tips to help you make the transition from being an exhibit professional in your exhibit, to being a prospect. (Marketech's tips to their Exhibitor 2006 Attendees) |
| Working the Trade Show Hints |
| Determining Booth Staffing Requirements |
| Staffing for Exhibiting Success |
| 3 Ways to Keep Bad Booth Staffers Away From Your Show |
The Center Proudly Recognizes These Supporting Organizations:
IAEE| Expo! Expo!| CEIR| ESCA| EEIAC
