Resources - Trade Show Marketing
Successful trade show marketing is made up a variety of pre-show, at-show and post-show promotions meant to engage both prospects and attendees.
| Live Tradeshow Presentations Drive Leads |
| The plans for your first tradeshow are underway. You want to impress the right people and score big with qualified leads—thoughts shared by each of your fellow exhibitors. So how can you generate attention, without breaking the bank? The answer is, grab a stage, go live and get noticed. |
| The Rules of Engagement |
| There has been much talk lately about exhibitions as a place to engage customers rather than simply sell them something. So, if we are to be successful in our exhibiting ventures, it is important to understand the rules of engagement. Article written by Barry Siskind. |
| Once Upon a Trade Show |
| To promote its new brand and storytelling capabilities, EWI Worldwide creates a Mad-Libs-themed integrated program that not only forges personal connections between EWI staff and attendees, it also crafts a fairy-tale ending by helping EWI exceed all of its exhibit-marketing goals. EWI Worldwide. |
| Marketing with Trade Show Exhibits |
| In tough economic times many businesses reduce their budget for marketing expenses, and trade show exhibiting is usually one of the first marketing efforts to be eliminated. For those companies that remain willing to spend on attending trade shows, the return can be very substantial. There are many ways businesses can benefit from having a presence at these events, even if their level of spending has decreased. Written by Steve Domingue in Ezine Articles. |
| The Value of Face-to-Face Marketing in a Virtual Age |
| An MPI study found 40 percent of prospects converted to new customers through face-to-face meetings. Article written by Rob Murphy, chief marketing officer of MC2. |
| Put the Marketing in Your Trade Shows |
| 12 organization and action points to help maximize your trade show marketing. Article written by Harvey Chimoff. Contact him at http://marketingworldblog.com. |
| Shifting Caution to Confidence with Innovation & Integration |
| Business-to-Business marketers know that the trade show is an effective tool for growing and promoting business. Read more in this article written by Ken Demith, Director of Customer Innovation, Freeman. |
| Face Time: It Matters |
| A former Olympian and orthopedic surgeon, Jacques Rogge currently serves as president of the International Olympic Committee. In a July interview with The New York Times, he described the importance of travel in his busy schedule. “You need to have face time,” he said. “There is no way you can run such an organization with just e-mails, videoconferencing or telephone calls.” His comments echo what the meeting industry has been trumpeting for a long time — Face Time: It Matters. (Article from the January 2011 edition of MEETING MENTOR ONLINE written by publisher Peter Shure.) |
| Top Ten Marketing Budget Tips |
| Today, more dollars are being spent online than ever before through e-mail marketing and social media, and decision makers are thinking twice before putting marketing dollars on the chopping block. |
| Is Face-to-Face Marketing Old School |
| For centuries, exhibitions and tradeshows have been a crucial sales and communications tool all around the globe. |
| American Buyers See Positive Trends in Face-to-Face Meetings |
| A little over half (54%) of meetings industry specialists in the U.S. and Canada have expressed ‘cautious optimism’ about the return of meetings and incentives market, according to a recent poll taken by the IMEX Group following its Frankfurt trade show. A further nine percent said that they are ‘very optimistic.’ |
| The Hosted-Buyer Event…A Focused Engagement Model for Buyers and Sellers - article written by Jack Thompson, CMP, CEM, is the founder & president of EXPOexpert (www.expoexpertinc.com), which since 2005 has been providing meeting, tradeshow, and special event solutions to a wide variety of association and corporate clients in virtually every major convention city and facility in the United States. |
| While marketers overwhelmingly remain committed to exhibitions and events as a central campaign channel, the trade show industry is still seeing plenty of exhibitor caution when it comes to budgets, according to a new survey conducted jointly by BtoB and expo services provider Freeman. (Story posted October 11, 2010 by Christopher Hosford on BtoBonline.com. BtoBonline.com is the Web site of BtoB, the magazine for marketing strategists by Crain Communications Inc.) |
| The convergence of marketing and communication strategies in a changing business climate. |
| Why It Matters More Now Than Ever for Exhibitors to Communicate with Attendees An August cover story in BusinessWeek points out that people who starve their brands now will be paying for it in the future. At the same time both allbusiness.com and about.com, two business information sites, point out that going to a trade show without preshow promotion is a waste of time ... and money. - G.A. "Andy" Marken is president of Marken Communications, Inc., in Santa Clara, Calif. He may be reached at andy@markencom.com. Source: Water Quality Products, February 2003, Volume: 8 Number: 2. Copyright © 2011 Scranton Gillette Communications |
| A study of practices and staff performance that impacts attendee decisions to use, prescribe or recommend products and services. By: E. Jane Lorimer, CME and Marc Goldberg, CME. A WHITE PAPER sponsored by: EWI Worldwide, A Live Communications Company, Livonia MI. |
| Can webconferences, videoconferences and other virtual meetings really take the place of face-to-face contact? Read this white paper from Forbes INSIGHTS. |
| BECAUSE YOU CAN’T SHAKE HANDS IN CYBERSPACE, Seven Reasons Why Trade Shows Are Here To Stay. (Article from H & A International, Inc. - Integrated Marketing Communications) |
| A recent episode of MSNBC’s “Your Business” focused on the proven value of using promotional products to market your business at tradeshows. Rich Fairfield, an ASI publisher represented the industry and gave viewers an inside look to giveaways that “go beyond the pen” and are effective marketing tools. Story written September 15, 2009 on CORMARQ, is a full service promotional marketing agency. |
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The CMO Perspective: The Value of Events in the Marketing Mix |
| Exhibiting Internationally - As an ever-increasing number of companies expand their brands worldwide, exhibiting at international trade fairs continues to grow in importance. While exhibiting at international events can be very rewarding, it can also be a very challenging and costly experience. The following tips and guidelines were created by CEP International, Inc. - a leader in exhibit stand building in some 55 countries – to help you meet these challenges and maximize your international exhibiting ROI. For more information please contact: Klaudijus “Claude” Adomaitis, V.P. of Int’l Business Development. |
| Lessons from the Recession’s Most Successful Businesses was written by 4imprint in 2010. Take a few hints—10 to be exact—from the recession’s most successful businesses to grow and sustain your own business well into the future, no matter what the future may hold. |
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Lengthening The Life of Your Brand - Making an Impact During and After the Event |
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The CMO Guide to Maximizing Customer Marketing Performance & ROI |
| Marketing ROI – the process of measuring and managing marketing’s financial return on investment – is a critical priority for Chief Marketing Officers who are under pressure to deliver profitable growth while defending budgets and demonstrating accountability to the CEO and CFO. Developing greater marketing ROI capabilities and discipline involves embarking on a journey of both challenges and opportunities. This white paper is part of The Lenskold Group's Marketing Profitability Management Series, which is intended to provide CMOs and their team of marketing managers to build a deeper understanding of how marketing ROI insights can guide strategic and tactical decisions toward higher performance and profitability. Citrix® Online’s GoToWebinar® was the sponsor of this white paper. |
The Center Proudly Recognizes These Supporting Organizations:
IAEE| Expo! Expo!| CEIR| ESCA| EEIAC
