Resources - Tool & Tips
| Tips to Ensure a Safe Business Trip |
| Travel, which is usually an essential part of attending an exhibition, can add an element of danger for the unprepared. Every day you read stories of trips interrupted by disease, terror, acts of nature and crime against unsuspecting travelers. Here are a few suggestions to make your next business trip safer. |
| Seven "Insider" Tips To Make Your Trade Show Presentation More Effective |
| This special report gives you the information the pros use to create presentations that attract and hold the attention of show visitors, while showcasing your product or service in eye-catching, interesting, and memorable ways. Whether you’re doing your own presentation or hiring an outside producer, this report will help you make the best use of a presentation at your next important show. |
| Live Presentations Drive Home Point |
| In this special report (reprinted from Advertising Age), you’ll learn how to make your next trade show far more effective, simply by including a live presentation to your plans. If you’re sold on the idea, this report will also help you “sell” the idea to management. |
| Trade Show Manager’s Checklists Pack: Show Planning Checklist and Essentials Packing Checklist |
| Organizing your trade show program can be a complicated and stressful process. This checklist is designed to help you plan effectively without overlooking any of the tasks that could make things more complicated or expensive down the road. Having been part of hundreds of trade shows, we’ve gathered wisdom by seeing what show managers do right (and wrong), and we offer the best of those suggestions here, hoping you’ll benefit from this collective knowledge. |
| Engagement Marketing Best Practices and Tips |
| Everyone knows “content is king,” but how do you create effective event communications that are relevant to your target audience (and don’t require a megaphone)? To ensure your audience hears your message loud and clear, here are 6 effective tips to help you develop effective event communications, minus the megaphone. |
| 7 Tips to a Successful Trade Show Exhibit |
| Read these seven steps to a successful trade show exhibit in Ezine Articles written by Nuche Villaneuva. |
| 13 Common Trade Show Mistakes |
| Mistakes happen whether you're a newbie or a seasoned trade show veteran, but you can avoid the 13 Most Common Trade Show Mistakes by following this advice. So, let's take a few minutes, while your competitors are reading about Lindsey Lohan or watching reruns of Jersey Shore, to super-size your trade show marketing skills. |
| Tips for First Time Exhibitors |
| If you're a first-time exhibitor, remember: You will help transform an empty space into an exhilarating environment where you can teach, present, entertain, display and connect with your valued customers and new prospects. Whether you go it alone or work with an integrated face-to-face marketing company like Freeman, learn all you can about the process. It may seem overwhelming, but you can get the help you need... READ MORE |
| Show Organizer Tool Kit |
| The International Center for Exhibitor and Event Marketing launched to provide strategies and solutions for exhibitors and event marketers. This new resource is important because organizers and exhibitors can use The Center to build collaborative events by building a community, exchanging ideas and creating a stronger and more robust industry so everyone succeeds. The Show Organizer Tool Kit containts Ads, a Brochure, FAQ's, The Center's Logo, a One Sheet selling tool, ROI Tool Kit, an RSS Feed, Testimonials and Video. As a Show Organizer, You can be a Hero to Your Exhibitors! |
| Eleven Meetings Technology Trends to Watch for 2011 |
| The rate of technology change is increasing. Meetings and tradeshow technology continues to advance with technology products becoming better, cheaper and easier to use. Innovation is bubbling with new options. Here are some of the major meetings and tradeshow technology trends to watch for this coming year. From Corbin Ball's Articles on Meeting Planning and Events Technology. |
| 30-Point Check for Establishing Tradeshow Goals and Objectives |
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Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows. Author: “Riches in Niches: How to Make it BIG in a small Market” and “Meeting & Event Planning for Dummies.” Visit www.thetradeshowcoach.com & www.richesinniches.com. |
| 39-Point Worksheet for Evaluating Your Show Performance |
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Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows. Author: “Riches in Niches: How to Make it BIG in a small Market” and “Meeting & Event Planning for Dummies.” Visit www.thetradeshowcoach.com & www.richesinniches.com. |
| Ten Common Mistakes Exhibitors Make |
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Written by Susan A. Friedmann, CSP, The Tradeshow Coach, Lake Placid, NY, internationally recognized expert working with companies to increase their profitability at tradeshows. Author: “Riches in Niches: How to Make it BIG in a small Market” and “Meeting & Event Planning for Dummies.” Visit www.thetradeshowcoach.com & www.richesinniches.com. |
| Finding a Gate in the Great Wall |
| Successful marketing in China means embracing and understanding key differences. |
| Top 5 Reasons to Exhibit Now |
| Quick tips for exhibiting in a challenging economy. |
| Benchmark Hospitality International’s Top Ten Meeting Trends for 2010 |
| Benchmark Hospitality International, the leading privately held hospitality management company in the United States, which operates 30 award-winning hotels, resorts, and conference centers nationwide, announces its annual "Top Ten Meeting Trends" as observed by its properties in 2010. |
| Presented by Susan Ratliff - Plan Ahead, Set Objectives, and Design a Dynamic Display are just three of the ten tips offered here for a terrific show. |
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| A Tabletop Exhibit provides the surface of a six or eight foot table as your entire exhibit area. You can operate behind the table using the entire surface to market your product or service or you can place a portable display on the table and work the booth from in front of the table. Either way assures you exposure to attendees as they walk by. |
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| Read a series of articles written by Colleen Rickenbacher, an etiquette and protocol consultant, author, speaker and trainer. Colleen was recognized by Meeting News Magazine as One of the Top 25 Most Influential People in the Meetings Industry. Her book, Be On Your Best Business Behavior, covers all areas of practical business skills. The tips she provides will strengthen your image and that of your organization. Her latest book, Be On Your Best Cultural Behavior, covers the proper etiquette and protocol in 33 countries. These guidelines will allow you to navigate globally in our international climate whether you do business in other countries or never leave your backyard. |
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| As an ever-increasing number of companies expand their brands worldwide, exhibiting at international trade fairs continues to grow in importance. While exhibiting at international events can be very rewarding, it can also be a very challenging and costly experience. The following tips and guidelines were created by CEP International, Inc. - a leader in exhibit stand building in some 55 countries – to help you meet these challenges and maximize your international exhibiting ROI. |
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| Helpful hints and tips to ensure your exhibitors use your exhibitions properly. |
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| Article written for exhibitors at the Exhibitor Show (produced by Exhibitor Media Group). |
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5 Keys to Generate More Qualified Prospects and Sales From Your Trade Show |
| Written by Mike Drohan, president of Lead Generation Solutions, a company that specializes in lead qualification solutions for companies looking to leverage the efficiency of their field sales team and increase the return on their trade show and event marketing efforts. |
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Tips from Marketech, specialists in exhibitor staff training. |
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Part of a series of special reports compliments of Writers Direct Group and Dave Egan. |
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Written by Marketech, specialists in exhibitor staff training. |
The Center Proudly Recognizes These Supporting Organizations:
IAEE| Expo! Expo!| CEIR| ESCA| EEIAC
