Resources - ROI and Measurement
Tools to assist exhibitors in not only planning for an exhibition but how to measure performance in delivering a return-on-investment (ROI) from exhibiting. Analyzing ROI helps increase revenue, decrease costs and build competitve advantage.
| The Value of Face-to-Face |
| How much value do you place on an opportunity to sit down, face-to-face, with your customer? The question is not as easily answered as one might think. In an age when technology is quickly moving in the direction where it is simpler and less expensive to connect online, we need to ask the question, “At what cost?” This question has placed several challenges on the shoulders of those considering investing in trade show participation. |
| Where Did The Trade Show Profit Go? |
| Past CEIR publications have shown the value of face-to-face marketing as well as solid information that brings home the shortcomings of exhibitors with solutions to become more powerful. One such recent research study, was titled Exhibitor Sales Lead Capture and Follow-up Practice Trends. |
| Engagement Marketing Best Practices and Tips |
| Everyone knows “content is king,” but how do you create effective event communications that are relevant to your target audience (and don’t require a megaphone)? To ensure your audience hears your message loud and clear, here are 6 effective tips to help you develop effective event communications, minus the megaphone. Written by Live Marketing. |
| Determining Exhibitor ROI at B-to-B Tradeshow Events |
| Global auditor of media BPA Worldwide recently undertook a survey to determine the perceived value of independent event audits and how they are utilized when marketers are deciding to exhibit at any given business-to-business event. |
| Tired Feet, Great Memories and a Pockets Full of Leads |
| Thankfully you are home. It was a great show and you got the attention your had planned. To prove it, you have a stack of business cards in your briefcase. It was refreshing to see that people were really interested in your product. Now to turn those leads into sales! Learn how from Joyce McKee, LetsTalkTradeShow.com. This article appears in Conventional Wisdom, an online learning tool and resource for exhibitors, marketing professionals, show producers and facilities managers in the trade show and events world. |
| How to Convert Booth Visitors into Buyers |
| For a new exhibitor, how to take advantage of the tradeshow traffic and get leads for their business is always a question. What is the best way to come back to your office with the juiciest leads? Here is where Warwick Davies, The Event Mechanic, suggests you start. Warwick is a contributor to Conventional Wisdom, an online learning tool and resource for exhibitors, marketing professionals, show producers and facilities managers in the trade show and events world. |
| Attendees Staying Connected After the Show |
| Bartizan Connects, a provider of Lead Retrieval systems for trade shows, recently surveyed trade show attendees across a range of industries and show profiles. The focus of the survey was to determine how they view the show experience and how they deal with what they’ve learned from the show when they return home. The methodology used for gathering this research was a series of online focus groups used to solicit attitudes and opinions regarding trade show industry experiences from the unique perspectives of trade show Attendees. These online groups were conducted by Joyce McKee and Company, over a multi-day time frame in April and May of 2009 allowing respondents to candidly discuss and debate topics. The respondents did not know who was sponsoring the survey. |
| After the Ball is Over: Trade Show Sales Lead Follow-Up |
| A whitepaper by Bartizan Connects - If your first thoughts about tradeshow sales lead follow-up occur only as work crews start furiously rolling up the carpets and tearing down exhibits around you, you are, in the words of my nine-year-old, dead meat. If you have not given serious thought as to how you will successfully follow-up tradeshow leads that you have just collected, your company has just invested a lot of money for which its return, if any, will be based purely on luck. |
| The Value of Attendance and Session Tracking |
| An exclusive industry analysis by Bartizan Connects & Tradeshow Week. Tradeshow Week and Bartizan Connects have worked together to develop this industry study on the value of gathering and analyzing attendee information and session tracking. The goal of this white paper is to provide convention and exhibition managers with an understanding of the current use, challenges and potential of attendance tracking throughout their events, with a focus on educational session tracking. |
| The ROI of a Handshake |
| In business, every dollar and every effort we invest is precious, and for that investment, we expect some measurable return on investment (ROI). Often, ROI can be quantified in terms of sales, responses or revenue. But in many cases especially for businesses that have a complex sales process ROI may not be quantifiable and may in fact not come back to us for weeks or months. (January 2011, Issue 1 of Tools of the TRADEshow) |
| Full Disclosure and Control of Exhibitor Costs: Best Practice Guide |
| Currently, there are conditions in the industry that impede the value exhibitors gain from face‐to‐face marketing events ‐‐ specifically conventions and trade shows. This Best Practice Guide outlines these conditions and suggests best practices to overcome the challenges created in this otherwise productive and effective sales and marketing environment. |
| How to Get What You Came For at a Trade Show |
| Tips for attending trade shows in a challenging economy. |
| The Opportunity in the Exhibitor Lead-Gen Paradox |
| Leverage educational components to help your exhibitors turn leads into sales and keep them in your show. |
| Trade Show Intelligence: Intensive, Exhaustive and Fun |
| Trade Show Intelligence Mentoring and Training Program |
| Conference and Trade Show Intelligence - Advice from the Column that Came Alive! |
| An excerpt from Competitive Intelligence Magazine written by Jonathan Calof, one of the leaders in Competitve Intelligence. |
| Exhibitor Return on Investement: Case Studies and Perspectives |
| IAEE Executive Briefing January 2009; By Michelle Bruno, CEM |
| Measuring Events in the Marketing Mix |
| New research from the Event Marketing Institute shows how improved lead management can focus your follow-up efforts and provide higher returns. |
| Oxford Economics: The Return on Investment of Business Travel - Key Messages |
| First-of-its-Kind Study Proves Business Travel Drives Revenue, Profit Growth |
| Three Ways to Estimate ROI from Trade Show and Event Leads |
| ROI is one of the most talked about and yet the least credible objective typically set for trade show events. Here's the reason: unless you have access to gross sales dollar figures resulting from the event, you cannot calculate ROI. Unfortunately, most companies are not successful in tracking leads to sales. |
The Center Proudly Recognizes These Supporting Organizations:
IAEE| Expo! Expo!| CEIR| ESCA| EEIAC
