| Increase Booth Traffic with Promotional Products |
| Using promotional products in conjunction with pre-show mailings make effective tools to inform, remind and persuade attendees to at least stop by a booth, which increases traffic to these booths. Greater traffic to a booth generates greater potential for more sales leads. Published by: Promotional Products Association International |
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| Live Tradeshow Presentations Drive Leads |
| The plans for your first tradeshow are underway. You want to impress the right people and score big with qualified leads—thoughts shared by each of your fellow exhibitors. So how can you generate attention, without breaking the bank? The answer is, grab a stage, go live and get noticed. |
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| Power Selling Outside the Booth |
| If you think you are on sales duty only when you are in the booth - well, you are just plain wrong. A trade show is more than your booth, more than your time in that space. It's the entire venue, maybe even the whole city and it's your obligation to cast a wide net for prospects and clients. Read more from Julia O'Connor, President and Founder of Trade Show Training, Inc. and a contributing writer to Conventional Wisdom, an online learning tool for exhibitors and marketing professionals who plan trade shows and events. |
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| Building Relationships through Better Engagement |
| Warwick Davies, The Event Mechanic, gives you six ways to deepen your internal and external relationships in this article from Conventional Wisdom, an online learning tool for exhibitors and marketing professionals who plan trade shows and events. |
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| Once Upon a Trade Show |
| To promote its new brand and storytelling capabilities, EWI Worldwide creates a Mad-Libs-themed integrated program that not only forges personal connections between EWI staff and attendees, it also crafts a fairy-tale ending by helping EWI exceed all of its exhibit-marketing goals. Visit EWI Resources for more White Papers. |
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| Attention Attendee - Don't Just Show Up |
| With limited show time, an intensive seminar schedule, and items at the office that... |
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| Lengthening the Life of Your Brand |
| Brands are built, not invented. Brands are the by-product of the many steps that... |
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| The Exhibit Expert's Top 10 Tips for a Terrific Show |
| Tips for exhibitors to maximize their return at events. |
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| MSNBC Features Top Promotional Products for Trade Shows |
| A recent episode of MSNBC's Your Business focused on the proven value of using promotional products to market your business at tradeshows. |
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| Working With A GSC |
| Meeting planners can increase the likelihood that their event will go off without a hitch by clearly communicating the meeting requirements to - and knowing what services to expect from their General Service Contractor. |
