Resources - Online and Virtual

Social Media Tip #1: Teach your exhibitors how to use show-specific landing pages. This will boost your attendees' interest in your show.

Social Media Tip #2: Use engagement tools like scavenger hunts to build attendance at your trade show.

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2011 Social Media Marketing Industry Report 

Third annual social media report from Social Media Examiner.   

7 Ways to Use Social Media To Create Buzz Worthy Events 

It used to be you spent five minutes registering for an event, and then showed up on the big day, went to a few workshops, drank two free Coronas, and went home. Social media changes all of that, enabling events and their planners to have long-term…

16 Tips To Effectively Use Email Marketing and Social Media Together
 
At Blue Sky Factory, we strongly believe that, if used properly, email marketing and social media go together like Batman & Robin*. If effectively implemented, email marketing can power social media and social media can power email marketing.  Article written by Blue Sky Factory's, DJ Waldow. 

Virtual Events How to: 5 Steps to Success 

Is your organization ready to add virtual events to your marketing and communications arsenal? To find the answer, your staff – from senior executives to mid-level managers to the associates in the trenches needs to agree beforehand about your goals… 

Creating a Social Media Strategy for Events Whitepaper 

Integrating web tools with live events is a great way to expand your reach without busting your budget. In particular, social media can help event marketers economically and effectively establish two-way communication, maintain ongoing relationships, and...

Tweetup for Trade Show Success

If you are looking for ways to drive additional traffic to your booth, make new connections, enhance existing relationships, network with attendees and other exhibitors, expand your marketing reach, generate leads and sales for your company, consider incorporating Tweetups into your trade show marketing strategy! (Conventions.net, Tools of the TRADE show

Value for Cost Remains Big Issue in Deploying Social Media, Partnering, Meeting Apps

More and more meeting and exhibition technology sits snugly in the palm of the hand, dazzling and tantalizing meeting professionals. Yet the business case must be rock solid before they will deploy the latest social media, partnering software, and meeting applications. Written by Editor Maxine Golding in Meeting Mentor Online.

Developing Social Media Rules of Engagement

Article in Meeting Mentor Online written by Lesley Kyle, CMP - "When the Society of Plastics Engineers (SPE) jumped into the social media fray some 18 months ago, we had a vision of what we wanted to accomplish: to provide current and prospective SPE members with a forum to share ideas and to foster networking. Now nearly 5,000 LinkedIn group members and 1,400 Facebook fans later, we’ve learned valuable lessons—some the hard way. "

The Exhibition and Online Connection

To study how convention and exhibition producers are using online media and what the future may hold, Tradeshow Week and Berkery, Noyes & Co., LLC have partnered to develop a groundbreaking study on the evolving relationship between the Internet and exhibitions.

Taking on Social Media, What Your Organization Needs to Know

Today, many of your company’s stakeholders—customers, employees, suppliers, partners and shareholders—get much of their information from online and following social media, ranging from blogs to Facebook to Twitter.sources. They’re reading digital editions of traditional media outlets.

The Event Marketer's Guide to Social Media

 How social media marketing drives event engagement.

Brands Linking RFID to Social Media: Top Three Examples

Many companies are using RFID (radio frequency identification) to manage the supply-side of the equation. But what about using it to stoke consumer demand? Here’s a look at 3 brands linking RFID to social media.

3 Studies Show Facebook's Marketing Potential

Facebook is hot.  There’s no question that Facbeook has a large audience.  But what does this mean for marketers and business owners? Here are three recent Facebook-related studies that answer these very questions by examining how much time Facebook users invest in the platform, if Facebook ads are effective and other Facebook trends among online merchants.

Most Marketers Not Profiting from Social Media

Are your social media marketing campaigns bringing in sales? If you answered “yes,” you’re part of a very small group found a recent study. Although many marketers see the value and potential of social media marketing, most have yet to translate that into sales, found a new report by R2integrated.

How to Capitalize on New Social Media Behaviors at Your Next Meeting