Resources - Messaging Development
| Engagement Marketing Best Practices and Tips |
| Everyone knows “content is king,” but how do you create effective event communications that are relevant to your target audience (and don’t require a megaphone)? To ensure your audience hears your message loud and clear, here are 6 effective tips to help you develop effective event communications, minus the megaphone. Written by Live Marketing. |
| A Three Dimensional Medium for Engaging Conversations |
| Every engagement campaign – whether it’s aimed at consumers, channel partners, salespeople, or employees – depends upon effective, multimedia communication to keep everyone “on message.” By their vary nature, promotional products can provide a powerful boost to any communication effort in several ways... |
| Crafting Messages that Sell: How to Build YOUR Killer Value Proposition and Create the Competitive Advantage You Need! |
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How to build your killer value proposition and create the competitve advantage you need. |
| Listening to Gen Y |
| They’re wired, they’re cynical and they have one TRILLION dollars in disposable income. So how do you reach Gen Y? A new study from EMI shows the best ways to tap this elusive group that spends more time texting than talking. |
