Resources - Event Marketing
| Engagement Marketing Best Practices and Tips |
| Everyone knows “content is king,” but how do you create effective event communications that are relevant to your target audience (and don’t require a megaphone)? To ensure your audience hears your message loud and clear, here are 6 effective tips to help you develop effective event communications, minus the megaphone. |
| Creating a Social Media Strategy for Events Whitepaper |
| Integrating web tools with live events is a great way to expand your reach without busting your budget. In particular, social media can help event marketers economically and effectively establish two-way communication, maintain ongoing relationships, and... Written by Live Marketing. |
| Event Marketing Research Round Up |
| With new data published daily, it’s hard to stay on top of the latest figures, and the possible implications for event marketing programs. Here’s a round-up of several stats, with thoughts on how these numbers are relevant for tradeshow and event marketing. Written by Live Marketing. |
| Guide to Event Marketing & Trade Show Display Strategies |
| The return on your investment in consumer show marketing almost always ranks as the #1 most cost effective method for meeting and closing new customers. Key planning is required to help you be successful. This document should serve as a quick study in the art of exhibiting, to help save you time and effort and to help make you money! Article written by National Event Management, www.nationalevent.com. |
| Face Time: It Matters |
| A former Olympian and orthopedic surgeon, Jacques Rogge currently serves as president of the International Olympic Committee. In a July interview with The New York Times, he described the importance of travel in his busy schedule. "You need to have face time," he said. "There is no way you can run such an organization with just e-mails, videoconferencing or telephone calls." His comments echo what the meeting industry has been trumpeting for a long time - Face Time: It Matters. (Article from the January 2011 edition of MEETING MENTOR ONLINE written by publisher Peter Shure.) |
| The Event Marketers Guide to Social Media |
| Events provide compelling content that drives conversation, dialogue and networking opportunities. Social media is the perfect channel to promote, share and extend those experiences beyond the live event and into true engagement. |
| How “Relationship Management" Optimizes Attendee Marketing and Grows Revenue |
| Growing quality attendance plays a major part of an event organizer’s role. Taking into consideration factors such as lures from competing events, tightened attendee travel budgets and economic pressures, today’s event organizers must also be savvy marketers. |
| NCAA Event Marketing Case Study |
| NCAA event marketing developed by hawkeye Sports and Entertainment designed to help the brand expand the fan base and grow sports. |
| Word of Mouth Marketing Case Study |
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From the blog of Wendy Piersall, a 14 year marketing veteran and passionate entrepreneur. She has spent the last three years developing a deep understanding of how women interact online via social media. Today, she works with brands such as Epson & Kmart to develop and implement strategic web 2.0 marketing campaigns that respect the cultures of online communities. |
| Event Marketing as a Promotional Tool |
| This thesis is a master’s thesis in the Programme of International Business at the Division of Industrial Marketing at Luleå University of Technology. |
| Students Studying Event Marketing |
| This resource was designed to help students studying BTEC Travel and Tourism Unit 16: Conferences, Exhibitions and Events. Every event may be different and the way in which the organisers approach the planning and implementation may also be slightly different. However, there are a number of common features that they identified and this case study is one example of planning, managing and hosting a conference. |
| Nestle's Event Marketing |
| A great event marketing case-study - Nestle’s baseball campaign. |
| A View from all Sides: The Value of Face-to-Face Marketing |
| One of the most highly attended sessions at IAEM’s Annual Meeting in Atlanta last year covered the value of face-to-face marketing such as trade shows, corporate events and other types of experiential opportunities. A panel discussion included representatives from Reed Exhibitions, Diversified Business Communications, the National Restaurant Association and the George P. Johnson Company. The session was facilitated by Jack Chalden of Jack Chalden and Associates. The specific topics addressed included regionalization and corporate events. |
| Three Ways to Estimate ROI from Trade Show and Event Leads |
| “ROI” is one of the most talked about and yet the least credible objective typically set for trade show events. Here’s the reason: unless you have access to gross sales dollar figures resulting from the event, you cannot calculate ROI. Unfortunately, most companies are not successful in tracking leads to sales. |
| Driving Marketing Results at Your Key Trade Shows and Events |
| Tips by Susan McPherson |
| Event Audit Q&A May E2 Issue |
| From the May 2008 edition of IAEE E2 Newsletter, Event Audit Questions and Answers. |
| Event Audit Value and Benefits |
| What Organizers and Brand Marketers Need to Know |
| Lengthening the Life of Your Brand - Making an Impact During and After the Event |
| Brands are built, not invented. Brands are the by-product of the many steps that companies take to create something valuable for their customers. |
| Rebuilding Brands |
| A new study of CMO priorities in 2010. |
