Resources - CEIR Research
The Center for Exhibition Industry Research(CEIR) is a non-profit organization with the mission of advancing the growth, awareness and value of exhibitions and other face-to-face marketing events by producing and delivering research-based knowledge tools that enable stakeholder organizations to enhance their ability to meet current and emerging customer needs, improve their business performance and strengthen their competitive position.
The Spend Decision - Analyzing How Exhibits Fit Into the Overall Marketing Budget
The Spend Decision - Analyzing How Exhibits Fit Into the Overall Marketing BudgetThis study evaluates the behaviors and opinions of marketing executives at mid to large sized organizations that use business-to-business exhibitions as a part of their marketing mix.
This report is one in a series of reports all geared to helping exhibiting companies achieve better results and gain value from exhibition participation.