Resources - Case Studies and White Papers
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| Send your prospects and customers EXACTLY where you want them to go... instantly! | ||
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| The Invisible Exhibitor: What Your Exhibitors Aren’t Telling You (and Why That Matters for the Future of Your Show) | ||
| Even if your show is profitable, it might be in danger. Almost everyone involved in the trade show industry can think of once successful and invincible shows that have disappeared without a trace. What makes the difference between shows that grow and survive long term and those that limp along or fade away? | ||
| EMI Snapshot - Listening to Generation Y | ||
| Rebuilding Brands: A New Study of CMO Priorities in 2010 |
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Understand how corporate CMOs are reinventing marketing in response to a fast changing economy. |
| Dynamics in Exhibit Marketing for Healthcare Exhibitors |
| EMI - Event Technology Primer |
| Trade Show Trends - From Both Sides of the Aisle |
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Measuring Events in the Marketing Mix - EMI STRATEGIC SNAPSHOT |
| How big was the payoff from your last event? Can you prove it? Here is how... New research from the Event Marketing Institute shows how improved lead management can focus your follow-up efforts and provide higher returns. |
The Center Proudly Recognizes These Supporting Organizations:
IAEE| Expo! Expo!| CEIR| ESCA| EEIAC
