Resources - Budgets
The cost of your booth represents only a small line item when planning your trade show budget. Expense categories such as exhibitor registration fees, post show advertising and sponsorship costs need to be considered. Read the articles below for tips on how much to allocate to your trade show budget.
|Take a look at your trade show budget. Is it focused on developing sales or just on generating leads? Of all of the important line items in your budget, how many focus on converting the leads into sales?|
|As the macroeconomic picture in the country and abroad points to a possible plateau or even a contraction in marketing budgets, it's necessary for marketing leadership to review event programs with an eye towards streamlining activity and maximizing business impact.|
|More than one-third of marketers plan to cut their advertising budgets over the next six months as they face a continuing down economy, according to a study by the Association of National Advertisers.|
|Trade shows can be an expense;spend a lot of money and get little or nothing in return- or an investment - offering a solid return. It depends on how you view shows and how you manage your exhibiting dollars.|
|Business-related travel – including meetings, events and incentives – is a vital part of our national
economy and essential to sustaining well-paying American jobs, the health of large and small businesses and the solvency of public services supported by federal, state and local tax-revenue.
|Insert all of your show costs into this spreadsheet created by Freeman to track your toal spend and event ROI.|