Resources - Audits
It is important to audit your event or trade show because it helps you to budget accurately as well as guarantee consistent numbers in your auditing process. Audits are also great tool to use in the exhibit space sales process.
| Determining Exhibitor ROI at B-to-B Tradeshow Events |
| Global auditor of media BPA Worldwide recently undertook a survey to determine the perceived value of independent event audits and how they are utilized when marketers are deciding to exhibit at any given business-to-business event. |
| Report Your Audit Results |
| Once you return from a trade show it is important to measure the show's success. This information can be used to report to management the show's effectiveness and to improve exhibit performance for future shows. When creating your report, be sure it includes the following elements. (Skyline's Trade Show Tips) |
| Generic Heathcare Audit from Marketech |
| The following is Marketech's competitive show audit at ATS of ABC, Co. plus 3 competitors - DE, Alconor and MLN. The report includes observation of the exhibit and staff at all exhibits, and recommendations for ABC, Co. |
| In line with BPA Worldwide's ongoing commitment of providing maximum assurance of attendance data accuracy at face-to-face events,the global auditor of media undertook a research study to measure the perceived value of independent event audits and how they are utilized when marketers are deciding to exhibit at any given business-to-business event. |
| From the IAEE E2 Newsletter, July/August 2009 Edition |
| Third-party show audits are becoming more and more important to exhibitors. |
| From the IAEE E2 Newsletter, July/August 2009 Edition |
| From the IAEE E2 Newsletter - Event Audit Q&A |
| Trade shows with audits and surveys discuss verified quality and performance while trade shows without them discuss price. |
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Resolving the Conundrum - How Audits Can Help You Select the Best Exhibitions |
| Determining Return on Investment (ROI) and Return on Objectives (ROO) has become a way of life in the world of exhibition and event marketing. |
| Attendance Verification is an idea whose time has come. |
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Reliable Trade Show Audit Information Important to Exhibitors |
| A recent BPA Worldwide research study indicates a disconnect between US-based event organizers and their exhibitors in terms of utilizing independent event audit data. Reported in a BPA Whitepaper on exhibitor ROI at trade show events, organizers are aware of event audits, but believed a show audit led to unnecessary costs and intrusive processes. |
| How to Request an Audit of Shows in Which You Exhibit |
| Useful Links |
| Exhibitions and Events Industry Audit Commission (EEIAC) |
| BPA Worldwide |
| Exhibit Surveys, Inc. |
The Center Proudly Recognizes These Supporting Organizations:
IAEE| Expo! Expo!| CEIR| ESCA| EEIAC
