The Center's Resource page contains helpful information, articles, links, case studies and more to help exhibitors and event marketers solve problems or improve their trade show experience.
Please click any of the categories or sources below to find what you need!
Categories
Articles
| What’s the Value of Attending a Trade Show? |
| Quite a few insurance veterans will tell you that trade shows are the life-blood of the industry, even in the new digital marketplace. But in an age of shrinking budgets, you might want to ask the unthinkable question: What’s the bottom-line value of trade shows beyond the cocktails, handshakes and glossy cards? |
| Trade Shows Demonstrate The Value Of Uwand And APRICO |
| uWand and APRICO are two small TV technology ventures that started out in the R&D labs of PHILIPS but with big ambitions. They wanted to break away from the PHILIPS brand and be known as important advanced TV technology providers in their own right and with a global reach. |
| JUMP at the Chance to get Value out of a Trade Show |
| Having attended many tradeshows it is clear that iPads are the current give-away of choice. Yes, we give them away on occasion too, but has it become too predictable a prize? I can only imagine that if I were to wind the clock back, the fax machine was the prize du jour in the 90s. I understand from a colleague who was on our stand at DMA in Boston last week that one company was giving away a Smart Car! That’s great but… |
| PR and Social Media Optimize Trade Show Investment |
| According to the Convention Industry Council, trade show spending tops $130 billion a year and is expected to rise as the country emerges from the recession. People still want to meet personally, touch and taste new products, and hear about new services. If you’ve arranged for a booth, your company has a highly visible space at which sales people can engage prospects and customers. With or without a booth, company representatives can “work the show” to nurture existing relationships, prospect for new business and evaluate competition. |
| The Value of Face-to-Face Marketing in a Virtual Age |
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| GES Offers Face-to-Face Industry Study |
| Aligning for Success is a that study examined how the exhibition industry can transform the trade show format to increase the value to all participants. In an effort to provide better insights and solutions, GES undertook the study of more than 700 participants from three key groups – exhibitors, exhibit houses and exhibitor appointed contractors (EACs), and show organizers. |
| Public Relations at a Trade Show: A Little Effort Goes a Long Way |
| Is public relations just for big companies at large shows that have a dedicated PR consultant? Read more from Barry Siskind, President of the International Training & Management Company. |
| Trade Show Organizer's Survival Guide |
| Bartizan Connects, a provider of Lead Retrieval systems for trade shows, recently surveyed trade show organizers across a range of industries and show profiles. This Trade Show Organizers’ Survival Guide highlights key points for trade show organizers to keep in mind as you plan and market your shows in today's difficult times, and in tomorrow's better days. |
| Never Mind the Marketing, Feel the Experience |
| In the age of the internet and virtual reality, real-life physical interaction matters more than ever — as the great and the good of the advertising world can testify while they descend on the annual Cannes Lions festival in the south of France this week. |
| How Social Media Has Transformed Trade Shows |
| Keeping in touch with your audience before, during and after the event. |
| Exhibitor Lead Acquisition and Follow-Up Practices Revealed |
| Extra Mile Media Service’s Secret Attendee Shoppers were engaged at a major exposition for marketers last month and “shopped” seventy-one of the exhibitors. |
| Why We Secretly Love Meetings |
| Is too much of your time spent in unnecessary or ineffective meetings? If so, you're not alone. Most managers consider meeting fatigure and meeting failures as two of the most significant drainson their productivity. |
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Publications |
| Expert Advice on how to stage the perfect event every time written by: Susan Friedmann, CSP, The Tradeshow Coach. Meeting & Event Planning for Dummies is a practical step-by-step guide to the strategies and techniques event planning professionals use to bring people together. |
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This series shares powerful strategies, tips and insights to make your exhibiting dollar work smarter and harder. It is written by some of America's leading trade show professionals, including Susan Friedmann, Skip Cox, Sam Lippman and many more. Series includes Secrets of Successful Exhibiting, More Secrets of Successful Exhibiting and Still More Secrets of Successful Exhibiting. |
| The Exhibition Guru is written for people in charge of their company's exhibit program. The book is packed with knowledge, ideas, inspiration and examples of how you can improve your organization’s presence at an exhibition and increase the results. |
