A recent episode of MSNBC’s “Your Business” focused on the proven value of using promotional products to market your business at tradeshows.  Rich Fairfield, an ASI publisher represented the industry and gave viewers an inside look to giveaways that “go beyond the pen” and are effective marketing tools.

The segment featured the 8 products below:

•Talking T-shirt – heads will turn when this shirt whistles, and emits 19 other stock sounds.  It can also play MP3s.  From Think Geek (asi/91123).

•Light saber sword – tech and electronics companies will love a light saber sword stamped with their corporate logo.  From AlightPromos.com (asi/34194).

•Light-up stress balls – a flashy new look to a standard seller ensures this product will be used and discussed.  From Litewaves (asi/67730).

•Jute bag – stylish, roomy and eco-friendly, this bag can also be used at the beach after the show and is made from jute plant fibers.  From Prime Line (asi/79530).

•Non-woven bag – eco-friendly, inexpensive and reusable, this bag is ideal for replacing paper and plastic shopping bags.  From Jetline (asi/63344).

•Slinky notepad – this variation on a business staple adds a touch of fun to any desktop.  From TradeNet Publishing (asi/91760).

•Hand sanitizer – a smart and appreciated giveaway in light of recent events with the H1N1 flu virus.  From Humphrey Line (asi/62050).

•Personal sunscreen - a trade show located in a warmer climate is an event that demands a personal sunscreen stick.  From Leashables by Oralabs (asi/66715).

I advise companies to also take into consideration their budget and choose a product that aligns with their brand and image.  Promotional products can and do play an instrumental role in ROI as it relates to tradeshow marketing. If you would like to be the most talked about exhibitor at your next expo choose a product that will make a lasting impression.