Trade Show Marketing
Trade Show Marketing
| FORBES: Business Meetings The Case for Face-to-Face
Can webconferences, videoconferences and other virtual meetings really take the place of face-to-face contact? With travel budgets slashed in the wake of recessionary belt-tightening, companies are increasingly turning to technology as a substitute for in-person contact. Yet business executives overwhelmingly agree that face-to-face meetings are not just preferable but necessary for building deeper, more profitable bonds with clients and business partners and maintaining productive relationships with co-workers. And it’s not just one-on-one meetings where face time is crucial. While tides have turned against holding larger corporate meetings, many executives noted the importance of driving profitability and value from these events—where “down” time can be priceless for building bonds with clients and colleagues. Read Full Story... |
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