In his classic novel “Don Quixote,” author Miguel de Cervantes said it best: “To be prepared is half the victory.” It’s also half the battle. As we build our business, we hope for success and prepare
for the future—we prepare for the next big idea, for the latest technology just around the corner, for the changing demands of our consumers.

 

Unfortunately, preparation for the future often doesn’t account for major unforeseen events, like natural disasters or the recent worldwide economic recession. And sometimes, the bigger picture vision of the future eclipses the smaller, more mundane details like the basic b-school tactics needed to build a business initially. If this recession has taught us anything, it has served to remind us that these tactics are also required to sustain a business, regardless of economic climate.

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