Messaging Development
Messaging Development
| Listening to Gen Y
They’re wired, they’re cynical and they have one TRILLION dollars in disposable income. So how do you reach Gen Y? A new study from EMI shows the best ways to tap this elusive group that spends more time texting than talking. It’s an audience that’s a paradox; they have the smarts to know what’s going on in the marketplace, but don’t care to be marketed to. They have access to all the latest wireless technologies and know how to use them, and will delete your unsolicited ad in a nanosecond. But they also appreciate a sharp sense of humor and respond positively when a marketer “gets” them. They’re Generation Y, that unique demographic also known as Millennials that has always had high-tech in their lives, and they tend to take it for granted. This report illuminates Gen Y’s extensive use of technology and shows how to best integrate it into your marketing mix. Full Report |
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