Ready to take your brand to the next level of exposure? New research shows that events are the largest component in the growing category of Branded Entertainment programs.

A new report from the Event Marketing Institute says one marketing method that’s growing in popularity is Branded Entertainment. Defined as “the seamless integration of a brand through pertinent content, to engage and influence a highly targeted audience”, Branded Entertainment takes your product and affiliates it with entertainment, be it a concert, film, TV program or other forum where crowds gather and are exposed to your message. EVENTS have proven to be thelargest component of these successful endeavors.