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| The Center | 01 Oct 2009 |
Warning about World Business Guide
Attention Exhibitors: Warning about World Business Guide
The World Business Guide is a product of International Directories Group, Ltd. of Madrid, Spain. The company invites businesses to list themselves in its database. The form used to gather contact information says in part, "(Updating is Free of Charge)" in boldface type.
However, embedded in a lengthy paragraph labeled "Order" - in very small type - is a binding three-year agreement that automatically renews every year for another year at a cost of € 995 (about $1455 USD). Dating and signing the Data Control form will bind you to the agreement.
The pitch is remarkably similar to the methodology that has been employed by companies like Construct Data/Fairguide and Expoguide Mexico, who have plagued exhibitors and others in the exhibitions and events industry throughout the world.
Sign the World Business Guide Data Control form only if you wish to purchase a database listing that will cost you a minimum of $1455 a year for at least three years.
