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The Center

11 Dec 2008

IAEE and TS2 Partner to Create International Center for Exhibitor and Event Marketing

MIAMI BEACH, 11 December 2008 - The Board of Directors of the International Association of Exhibitions and Events (IAEE) has approved a cooperation agreement between IAEE and National Trade Productions (NTP), owner of TS² - Total Solutions Marketing for the Exhibit and Event Professional conference and exposition.

An important component of this collaboration is the creation of the International Center for Exhibitor and Event Marketing (The Center). The Center will be the principal, internationally recognized organization representing exhibitor and event marketing professionals and will be partially funded through TS². It will provide education, networking, data, research and an international platform for the exhibitor and event marketing professional community, primarily through a state-of-the-art Web site.

The Center will become a subsidiary organization of IAEE, as envisioned by the board’s strategic plan. The Center’s mission is to serve as a resource for all who are engaged in exhibition and event marketing. It will provide IAEE and TS² with rich program content that benefits attendees at their respective annual events. It will be directed by its own board of directors, and organizations directly related to the exhibition and event industry will be invited to have representation on the Center’s board of directors, including exhibitors, event managers, and individuals representing industry organizations.

“IAEE members represent a bridge to tens of thousands of exhibitors who will now have a strong voice and an educational platform with TS² and the International Center,” says Robert Harar, chairman of NTP.

IAEE President Steven Hacker, CAE adds, “We have been investigating the feasibility of resuming a mid-year event and this collaboration provides IAEE members with an ideal platform from which to deliver programming and activities during TS².”

In turn, TS² will benefit from the connections that will be made between organizers and their customers (exhibitors). Additionally, Expo! Expo!, IAEE’s Annual Meeting & Exhibition and TS² will be linked to each other through IAEE and The Center, with a coordinated effort of exhibit space sales, sponsorships and advertising.

All members of IAEE will have access to and be able to participate in activities of the Center, as they now have similar opportunities with CEIR and the Public Events Council. Industry organizations will also be able to become Affiliate Members of the Center, and the Exhibition Service Contractors Association (ESCA) is the proud first Affiliate Member. The official launch of the Center will take place at TS2 2009 on 20-23 July at McCormick Place in Chicago, Ill.

About TS²
TS² 2009, Total Solutions Marketing for the Exhibit and Event Professional, will be held Monday, July 20 - Thursday, July 23, 2009 at McCormick Place in Chicago, IL. The conference and exposition is a one-stop resource for marketing industry best practices presented by industry gurus, leading-edge marketing initiatives and support for every step of the way from justifying budgets to proving ROI to developing the marketer’s career. TS² is owned and produced by National Trade Productions (NTP), a leader in the production, management, and marketing of trade expositions, conferences and special events. For more information about attending or exhibiting, visit www.ts2show.com.

About IAEE
Since 1928, the International Association of Exhibitions and Events™ (IAEE) continues to provide quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE. Through the 2006 consolidation with the Center for Exhibition Industry Research (CEIR), IAEE delivers valuable industry research reports. IAEE also supports IAEE Services, Inc., a wholly owned subsidiary that partners with industry suppliers and service providers to offer high quality, low cost exhibition products and services to the industry. For more information, visit www.iaee.com.

About NTP
For more than 30 years, National Trade Productions has been a leader in the production, management, and marketing of trade expositions, conferences and special events. NTP has expertise in a variety of industries, including transportation, communications, health care, public works, information technology, education, manufacturing and engineering. NTP’s creative division, Creative Solutions Group (CSG), offers associations, show organizers and corporation’s leading edge strategy, design and creative services to complement NTP’s legacy of marketing expertise. For more information, visit www.ntpshow.com.

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