It is the overarching goal of The Center to engage all organizations active in the exhibit and event marketing industry in order to create the broadest network of resources possible. Through information sharing, expertise, and experience, those who are engaged in the work of The Center will enjoy new opportunities for professional and personal growth.

I. Membership: Expand global outreach, member acquisition and retention touting benefits and collaboration via the website, face-to-face events, publications and industry-specific discussion.

II. Education and Events: Foster interaction and communication among exhibitors and event marketers through education and face-to-face events.

III. Collaboration and Growth: Provide a broad platform for professionals across all sectors to receive more data and industry trends to allow them to excel in their own careers.

IV. Awareness: Increase awareness through education, promotion and media relations.

V. Organization Management: Be viewed as a trusted and viable source based on sound association management and financial strength.