Video Resources


The Center offers a wide range of instructional videos, professional development seminars, and resources for exhibitors and event marketers. This page details a small selection of video resources available.

Take a moment and listen directly to the people on the front lines as they share how to make exhibiting and event marketing work!

Listen to People on the Front Lines
 Making Events Work!

 reichard part a

Tactical Abyss Part A
What We Can Learn from This New Book



Featured Videos... 

 Reichard Part B Tactical Abyss - Part B
Second part of an interview with Allen Reichard of AMD about his upcoming book, Tactical Abyss. 
 Guerilla Marketing Trade Show Guerrilla Marketing
Exhibiting in Varying Economics  Exhibiting in Varying Economies
Exhibit Survey's Ian Sequeria discusses why exhibiting in all economic climates is important for companies. 
 
Digital Marketing  Digital and Exhibiting Marketing
GPJ's Ian McGonnigal talks about social media channels and how to determine if they are important to a company's marketing strategy and how to make the time for social media marketing. 
 
Ed Jones  ROI from Exhibiting
Ed Jones with Constellation Communication discussing return on investment tips and strategies.
 
Bringing A Team  Bringing the A-Team
Francis Friedman with Time & Place Strategies discusses the importance of well-prepared, well-selected, well-intentioned booth staff who are committed to excellence in exhibiting.
 
Website Optimization  Website Optimization
Arran Coole with ASP Inc, and David Lutz with Velvet Chainsaw Consulting spoke this year at TS2 on event web-site optimization. Here, they chat with Joyce McKee on what current challenges are for event marketers with the speedy rise of social media. 
Exhibitors I  Exhibitors & Organizers I
Ray Pekowski with The Expo Group, and Shawn Pierce with Hanley Wood Exhibitions have a fire side chat on what they see for the 2009 fall and winter trade shows.
  
Exhibitors II  Exhibitors & Organizers II
Ray Pekowski with The Expo Group, and Shawn Pierce with Hanley Wood Exhibitions further discuss the 2009 fall and winter trade shows, especially what exhibitors can do to seize the opportunity to have a great show.
 
   
   
   
   
   
   

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