The Center webinars offer strategic information about the business of trade shows. Webinars feature top speakers and thought leaders sharing trade show tips, tricks, resources and solutions for some of the most critical challenges facing event marketers, show organizers, and exhibitors today.

WEBINAR CATEGORIES:

 

Upcoming Webinars	Free Audiocasts & Video Clips	Let's Talk Trade Shows
Archived Webinars	Soundbites	ROI

UPCOMING WEBINARS...

Wednesday, 7 April 2010
Insurance and Risk Management for the Exhibitor and Event Marketer

In this webinar we will discuss the four primary types of coverage exhibitors can secure to mitigate common exhibiting risks. The four primary types are:

1.   Commercial General Liability - Covers bodily injury or property damage to a third party.

2.   Exhibitor Property - Coverage insures your exhibit and other property that is used at a show.

3.   Inland Marine or Limited Liability Valuation - Coverage provided by your transportation carrier for property damage during shipment.

4.   Event Cancellation Insurance - Covers financial losses in the event the show is cancelled, abandoned, postponed, or if you must cancel for certain reasons such as death of a partner or family member. 

SPEAKER:
Rejean G. Audet – President, BUA, LLC

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ARCHIVED WEBINARS...

17 February 2010
Finding Your Generational Event Strategy
Do Young Professionals Think Your Event Sucks?
 
Consider this statistic: By the year 2015, the Baby Boomer Generation will cede the majority of the workforce to the Millennials (ages 18-27), and because of their smaller size skipping over GenX (ages 28-39). This means that for the first time in history, there will be five generations in the workplace. This unprecedented shift, in addition to the advent of technology allowing for immediate information and feedback, means that how business will be conducted in the future will continue to change.
 
If your organization does not have a generational strategy for your event, you risk missing a tremendous opportunity to attract and engage young professionals. The Center for Exhibition Industry Research recently completed a major research project which explored what young professionals think of exhibitions and events, what they like and dislike. The resulting report offers insights, tips and best practices.
 
Regardless of whether you are a corporate event marketer/exhibitor or an exhibition organizer, attend this webinar and learn from industry experts the things you need to do now to prepare for this generational shift. 

SPEAKERS:
Matt Croson, VP Member Services and Communications, with PMMI
Chris Huseman, Director of Marketing, with Lusage Marketing

Purchase Archive Now!___________________________________________________________________________________

17 November 2009
The Spend Decision Part III: How Savvy Exhibit Managers are Saving Cost by Stretching Their Spend Budget

This session focuses on new technologies, approaches, ideas to reduce cost and maintain efficiency. Indiscriminate slashing of your budget is one way to address demands for reduced spend. This session will address how to save budget and lower costs, yet maintain the focus of your program and meet your exhibiting objectives. 

SPEAKERS:
Brian Perkins, CEO, ngn
Jeff Quade, Executive Vice President, GES

MODERATOR:
Barry Siskind

Purchase Archive Now!     

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20 October 2009
The Spend Decision Part II - Work Smart, Spend Well

This session will explore the gamut between what exhibitors spend and ROI and will explore audience trends and predictions about when the economy may turn. Generating a return on your exhibiting investment is mandatory if you are to maintain your program and your budget.  Understanding your audience, the shows in which you are exhibiting, what prompts your audience to visit the exhibition hall and your exhibit will dictate what you investment you will make. This session will help you focus your “spend” to target the needs of your audience to generate the desired post event action that meets your exhibiting objectives.

SPEAKERS:
Skip Cox, President, Exhibit Surveys, Inc
Joyce McKee, President, McKee and Company

MODERATOR:
Bob Dallmeyer, CEM

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29 September 2009: 
The Spend Decision Part I: Analyzing How Exhibits Fit into the Overall Marketing Budget 

This session will unveil results of the CEIR national study providing insight into how corporate marketers are using business-to-business exhibitions today and plans for 2010.  The session will report on:

• Primary objectives for exhibiting and measures for success.
• Direction of marketing spend on business-to-business exhibitions from 2008 to 2009.
• Trends in participation levels from 2007 thru 2009 with projections for 2010.
• Insight into factors influencing the 2009 exhibition schedule and 2010 plans.
• Allocation of exhibitor expenditures across product/service categories, expected changes in spending for 2009 and expectations for exhibit property expenditures in 2010.

SPEAKER: Nancy Drapeau, PRC, Drapeau Research Services, LLC

Funded in part by the Exhibition Industry Foundation

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FREE AUDIOCASTS AND VIDEO CLIPS:

Introduction to Adapting Your Thinking and Strategies for Greater Success with your Event/ Exhibit Marketing
(Highlights from TS²: Power Panel)

Strategies from Fortune 500 Experts for Adapting to the New Paradigm 

Moderator: Bob Dallmeyer, CEM

Panelists:  
Diane Benson, Manager of Conventions, GE Healthcare
Jim Burch, Director of Communications, Toshiba America
Francesca Lendrum, Director of Marketing Services, NAVTEQ (division of Nokia)
Michael Olsen, Sr. Manager of Trade Shows, Raytheon Company

Summary: Using yesterday’s approaches to today’s face-to-face marketing challenges will only get you yesterday’s results.  This session, presented by a panel of exhibiting experts, will address innovations and “out of the box” thinking to solve today’s challenges.

CLICK BELOW AND LISTEN FOR SOUNDBITES...

Soundbite 1 3:34:
With over 6.5 million people out of work and thousands of companies closed down, there is a much smaller universe of buyers and sellers to participate in trade shows. The good news appears to be that exhibitions are now drawing attendees with massive buying power. 
- Has this been your experience at trade shows in the last year or so?
- How has your company adjusted to this new reality?

Soundbite 2: 4:30
Some trade shows, like the Plastics Show, Clean Show and Graph Expo, are subsidizing drayage costs for exhibitors to incentivize them to continue displaying heavy equipment. This costs about $3 to $4 million for each show.
Undoubtedly, this is great for exhibitors.  Your thoughts:
1. Will it pressure other shows to follow suit?
2. Would you choose one show over another if drayage were included?
3. How about the case with the Clean Show, where all the utilities are included?  Do you like that idea?
4. Should this become part of the new trade show model?

Soundbite 3: 3:12
Just like some people are walking away from their mortgages, some exhibitors are no-shows and are forfeiting prepaid booth space.
1. Have you ever done this?
2. What is your opinion of this practice?

Soundbite 4: 3:30
There is a reported increase in suitcasing at trade shows (the practice of working a show without having a presence on the showfloor).  
1. Do you find this to be true?
2. Have there been situations when you have condoned this?
3. Should the industry be more vigilant in policing/stopping this?

Soundbite 5 5:19
How would you describe your trade show marketing effort this year?
1. Slight change from the past
2. Major change from the past
3. Please elaborate.

Soundbite 6: 3:48
Let’s talk about your company’s trade show marketing plans for 2010.
1. Increasing your trade show/events program
2. Decreasing your trade show/events program
3. No change

Soundbite 7: 2:20
There’s a new buying cycle for booth space – exhibitors are waiting longer than ever to re-sign or add a show.  What’s your current practice?
1. No change
2. Waiting longer for best leverage

Soundbite 8: 2:22
Are you having more or less dificulty with top management when selling the value of exhibiting and attending events?

Soundbite 9: 3:54
Do you think show organizers are helping you understand your ROI on events?

Soundbite 10: 4:36
Studies confirm that 46 percent of all exhibitors set objectives; sadly, only half (23%) follow through with them.  Why do you think this happens?

Soundbite 11: 5:30
An exhibitor survey by the Jordan Edmiston Group, Inc. (April 2006) found that leads developed at exhibitions account for 19 percent of a company's total sales -- the bulk of which are generated within nine months after the event.  What procedures do you have for successful Lead Follow Up? 

Soundbite 12: 6:58
What can show organizers do to hel exhibitors convince their senior management that events are critically important?

Soundbite 13: 4:34
Do you use social media (LinkedIn, Facebook, Twitter, YouTube) in conjunction with trade shows & events?  Any thoughts on the importance of these?

Video Clips - Click Below to View!
TS² Power Panel One
TS² Power Panel Two
TS² Power Panel Three
TS² Power Panel Four
TS2 Power Panel Five
TS² Power Panel Six

Let's Talk Trade Shows - Complimentary Archived Webinars

http://www.letstalktradeshows.com/30-days-out-from-the-show/

http://www.letstalktradeshows.com/how-to-get-the-best-from-your-pr-efforts-during-and-after-a-trade-show/

http://www.letstalktradeshows.com/how-to-qualify-leads-at-a-trade-show/

http://www.letstalktradeshows.com/trade-show-follow-up/              

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New Web-Based Tools to Optimize and Measure ROI from Exhibiting

Exhibitions offer great opportunities for exhibitors to accelerate the sales process and enhance their brand.  This session will present current research that substantiates this claim.  The session will also demonstrate newly developed web-based tools that organziers and exhibitors can use to:

• Calculate Potential Audience size to quantify the value of exhibiting and determine if exhibiting in the show is justified. 
• Calculate level of investment required to reach Potential Audience on a cost-effective basis (in terms of number of staff and exhibit space required).
• Measure reach and staff performance to identify strengths and weakneses of the exhibit.
• Measure Potential ROI from leads generated at the show.

This calculator has been developed by the Center for Exhibition Industry Research (CEIR), the International Association of Exhibitions and Events (IAEE), and Exhibit Surveys, Inc., with funding provided by the PCMA Education Foundation.