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Resolving the Conundrum - How Audits Can Help You Select the Best Exhibitions
Determining Return on Investment (ROI) and Return on Objectives (ROO) has become a way of life in the world of exhibition and event marketing. Executive management has demanded better measurement of marketing initiatives, and expects definitive results on specific objectives. This can be a conundrum for event marketers, especially when trying to determine whether or not to commit to a show where they have never exhibited or at shows where they previously exhibited, seeking to maximize investment through improved performance. Exhibit managers must rely on solid data when selecting the best exhibitions for their companies.More info... |
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Successful Exhibiting Strategies in Uncertain Times:
What exhibitors can do to meet today's exhibiting challenges
Trade Show Attendance growth, although slower, is still growing Since 2002, the trade show and event industry has enjoyed positive growth, driven by strong corporate profits, convention center expansion, low airfares, healthy corporate travel budgets, the need for training and education, istorically low interest rates, and the continued embrace of event marketing to reach buyers (Tradeshow Week – Executive Outlook 2007). However, 2007 ended with relatively flat growth +1.6%), and 2008 has become a year of uncertainty and questioning of what will happen next.More info... |
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EMI Strategic Snapshot: Listening to Gen Y
They’re wired, they’re cynical and they have one TRILLION dollars in disposable income. So how do you reach Gen Y? A new study from EMI shows the best ways to tap this elusive group that spends more time texting than talking. MoreMore info... |
10 Aug 2009 |
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EMI Stategic Snapshot: RFP Best Practices
A Multi-Part Research Study on the agency review and selection process. The increase in the number and type of events being utilized by corporate marketers—as well as the demand to create measurable ROI—has increased the importance of identifying the right supplier partners, as this decision directly impacts the success of the marketing program, the brand and the company. MoreMore info... |
10 Aug 2009 |
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