Event Marketing
A View from all Sides: The Value of Face-to-Face Marketing
One of the most highly attended sessions at IAEM’s Annual Meeting in Atlanta last month... More

Event Audit Q&A May E2 Issue
I’ve decided to go public with my event’s audited data. How can I use the report to increase sales and help my overall marketing campaign? More

Event Audit Value and Benefits
Event Audit Value & Benefits: What Organizers and Brand Marketers Need to Know More

EventView 2009: Top Ten Facts about Event Marketing
Top 10 Facts about Event Marketing from EventView 2009. More

FORBES: Business Meetings The Case for Face-to-Face
Can webconferences, videoconferences and other virtual meetings really take the place of... More

Lengthening the Life of Your Brand - Making an Impact During and After the Event
Brands are built, not invented. Brands are the by-product of the many steps that.... More

Managing your Event Portfolio Leads to More Efficient Spending
As the macroeconomic picture in the U.S. and abroad points to a possible plateau or even... More

Procurement's Role in Event Marketing
New EMI survey highlights challenges and future opportunities for... More

RFP Best Practices
A Multi-Part Research Study on the agency review and... More

The CMO Perspective: The Value of Events in the Marketing Mix
With the diminishing returns on television, print and direct mail, event marketing remains... More

Three Ways to Estimate ROI from Trade Show and Event Leads
“ROI” is one of the most talked about and yet the least credible objective typically set for... More

At the Core of the Matter
I have been working around exhibitions for over 20 years as an exhibitor and a visitor.... More

Face-to-face meetings still top effectiveness.
The Hilton Family Research paper reveals the 'coffee break chat' as one of the.. More

Study reveals psychological effects of live events
FaceTime, the newly launched marketing body for the UK’s multi-billion pound live events... More

What are the Benefits of Exhibiting in an Exhibition?
Although we lived in an era in which many business deals have already been conducted ... More

Why Face-to-Face Meetings Still Matter
On Tuesday of this week, I left my desk (and my laptop computer) and made the short.... More

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