Tools & Tips

5 Keys to Generate More Qualified Prospects and Sales from your Trade Show
You are flying home with hundreds of leads from your trade show. After all of your efforts... More

Attention Attendee - Don't Just Show Up
With limited show time, an intensive seminar schedule, and items at the office that still need your attention while you are in Las Vegas, here are some tips to... More

Business Etiquette and Protocol
How a Handshake Could Ruin Your First Impression
Handshakes take less than a second but can set the tone and establish... More

Exhibiting Internationally

As an ever-increasing number of companies expand their brands worldwide, exhibiting at...

Great Beginnings
What makes a great conversation starter? Specialists in exhibitor staff training use the following...
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Letter to Exhibitor Colleagues Template
This letter is meant to be passed along to your exhibitor colleagues. View Template More

Letter to Show Organizer Template
This letter is meant to be sent to your show organizer asking them to provide you with independently audited data. View Template More

RFP Best Practices
A Multi-Part Research Study on the agency review and selection process. The increase... More

Show Them The Money
Exhibitors who can't afford to dish out gourmet treats in exchange for a few sales leads... More

The Exhibit Expert's Top 10 Tips for a Terrific Show
Tips for exhibitors to maximize their return at events. More

The Exhibit Expert's Top Tips for Tabletop Exhibiting
Tabletop Exhibit Tips to make your experience enjoyable, productive and profitable... More

Top 10 List For Successful Trade Show Exhibiting
Think sales and making personal sales calls on the trade show floor. There are few... More

Working the Trade Show Hints
Working the Tradeshow Hints... More

3 Ways to Overcome the Price Objection On the Trade Show Floor
“Our products cost so much more than our competitors. How in the world do we convince..." More

Asian Cities Put Up Welcome Signs for Big-Spending Business Meetings
SINGAPORE — Two years ago, the Industrial Fabrics Association International, a trade group... More

Because You Can't Shake Hands in Cyberspace
The recessionary economy has taken a toll on many trade shows during the last several months. In addition to travel budgets suffering... More

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