Trade Show Marketing

A View from all Sides: The Value of Face-to-Face Marketing

One of the most highly attended sessions at IAEM’s Annual Meeting in Atlanta last month... More

Determining Exhibitor ROI at B-to-B Tradeshow Events

In line with BPA Worldwide’s ongoing commitment of providing maximum assurance of attendance data accuracy at face-to-face events—the global auditor... More

Dynamics in Exhibit Marketing for Healthcare Exhibitors

A study of practices and staff performance that impacts attendee decisions to use, prescribe or recommend products and services.

FORBES: Business Meetings The Case for Face-to-Face

Can webconferences, videoconferences and other virtual meetings really take the place of...
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Lengthening the Life of Your Brand - Making an Impact During and After the Event

Brands are built, not invented. Brands are the by-product of the many steps that.... More

MSNBC Features Top Promotional Products for Tradeshows

A recent episode of MSNBC’s “Your Business” focused on the proven value of... More

Public Relations and Crisis Management

The field of public relations has evolved over the past decade. While the framework... More

Valuable International Exhibiting Tips Booklet

Valuable International Exhibiting Tips Booklet Now Available From CEP International
Exhibiting Experts Offer Important Advice... More

3 Ways to Avoid Social Media Suicide On or Off the Tradeshow Floor

A few weeks ago I watched on Twitter as a marketer committed social media suicide. Within hours after someone tweeted... More

Lessons from the Recession’s Most Successful Businesses

In his classic novel “Don Quixote,” author Miguel de Cervantes said it best: “To be... More

Speaker Partnership Offers Trade Show Value

Want to gain added exposure at a trade show? Consider sponsoring a professional.. More

Time is on Your Side – 4 Ideas to Increase Your Trade Show Success in 2010

As you plan next year’s trade shows, take advantage of the new decade as a marketing tool. When the calendar flips over... More

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