ROI & Measurement

BPA 2009 EXHIBITOR Show Post Show Report

The EXHIBITOR Show, like TS2, is an “exhibitor-centric” event. Attendees represent a... More

Determining Exhibitor ROI at B-to-B Tradeshow Events

In line with BPA Worldwide’s ongoing commitment of providing maximum assurance of... More

Exhibitor Return on Investment: Case Studies and Perspectives

The subject of measuring exhibit program return on investment (ROI) has been... More

Measuring Events in the Marketing Mix

New research from the Event Marketing Institute shows how improved lead management can... More

Measuring for Success

In an increasingly competitive business environment, companies are keeping a close eye on... More

Measuring the Importance of Creativity in the Meeting & Event Industry

In this report from the Event Marketing Institute, we’ve discovered... More

Not all Trade Show Leads are Created Equal

Here is a staggering statistic: industry research shows that 80 percent of trade show leads are... More

Pain & Possibility: Coming Out on Top: 10 Ways to Counter the Recession

This EMI Research illustrates depth of cuts, but points at year-end growth and offers solutions... More

Successful Exhibiting Strategies in Uncertain Times

Trade Show Attendance growth, although slower, is still growing Since 2002, the trade show... More

The Viral Impact of Events

This recently completed exclusive study, reveals the details and analyzes the responses... More

Three Ways to Estimate ROI from Trade Show and Event Leads

“ROI” is one of the most talked about and yet the least credible objective typically set for... More

5 reasons to keep exhibiting at trade shows

Trade shows are disappearing quickly as marketing budgets shrink. Travel costs, convention.... More

Business Travel: A Sound Investment

U.S. businesses spent more than $200 billion on business-related travel in 2008. In a new study... More

Lead persistence- the key to tradeshow lead sales conversion

Companies who design their lead follow-up programs with a longer time perspective, not only build the best sales relationships...More More

The Center's Blog

Quick Poll