What Works? Find Out by Reading These Case Studies

Planning for Exhibitions vs. Events
Experts agree that in the past decade competition among companies to attract buyers is...More info...

Dynamics in Exhibit Marketing for Healthcare Exhibitors:
A study of practices and staff performance that impacts attendee decisions to use, prescribe or recommend products and services.
Marketech has been interviewing healthcare professionals for the past five years. This study follows a prior White Paper (Why Physicians Come to Your Exhibit) done in 2005.More info...

Resolving the Conundrum - How Audits Can Help You Select the Best Exhibitions
Determining Return on Investment (ROI) and Return on Objectives (ROO) has become a way of life in the world of exhibition and event marketing. Executive management has demanded better measurement of marketing initiatives, and expects definitive results on specific objectives. This can be a conundrum for event marketers, especially when trying to determine whether or not to commit to a show where they have never exhibited or at shows where they previously exhibited, seeking to maximize investment through improved performance. Exhibit managers must rely on solid data when selecting the best exhibitions for their companies.More info...

Successful Exhibiting Strategies in Uncertain Times:
What exhibitors can do to meet today's exhibiting challenges
Trade Show Attendance growth, although slower, is still growing Since 2002, the trade show and event industry has enjoyed positive growth, driven by strong corporate profits, convention center expansion, low airfares, healthy corporate travel budgets, the need for training and education, istorically low interest rates, and the continued embrace of event marketing to reach buyers (Tradeshow Week – Executive Outlook 2007). However, 2007 ended with relatively flat growth +1.6%), and 2008 has become a year of uncertainty and questioning of what will happen next.More info...

Measuring Events in the Marketing Mix
New research from the Event Marketing Institute shows how improved lead management can...More info...

10 Aug 2009

EMI Strategic Snapshot: Branded Entertainment Comes of Age

Ready to take your brand to the next level of exposure? New research shows that events are...

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10 Aug 2009

Pain & Possibility: Coming Out on Top: 10 Ways to Counter the Recession
This EMI Research illustrates depth of cuts, but points at year-end growth and offers solutions...More info...

10 Aug 2009

Measuring the Importance of Creativity in the Meeting & Event Industry

In this report from the Event Marketing Institute, we’ve discovered...

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10 Aug 2009

A Virtual Events Primer

This EMI Research Report outlines the history and basics of planning and executing a virtual event or trade show.

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10 Aug 2009

The Viral Impact of Events

This recently completed exclusive study, reveals the details and analyzes the responses...

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