The Center's Strategic Solutions Series to be Offered 8-9 December in Conjunction with IAEE's Annual Meeting
DALLAS, 29 September 2010 – The International Center for Exhibitor and Event Marketing (The Center) Strategic Solutions Series is being offered in conjunction with Expo! Expo! IAEE's Annual Meeting & Exhibition specifically to meet the needs of exhibit managers, event marketers and corporate brand managers.
Through this collaborative and open forum, industry professionals will gather at one time to share ideas, pose questions and find answers – FACE-TO-FACE. This event promises to be a truly unique experience for this niche in the exhibitions and events industry, and it will address key strategic issues and provide tangible outcomes for attendees to use when they return to their daily lives.
Complete information can be found at www.iceem.net.
The planned education sessions include:
SHOW FLOOR SESSION: How to Build a Great Booth – Seeing is Understanding
Facilitated by Barry Siskind, president, Siskind Training
Education Track: Training
Wednesday, 8 December 2010
2:30 p.m. – 3:30 p.m. Hall H
Straight from the Expo! Expo! show floor – studies have shown that people remember an experience long after they have forgotten the details. Booth hardware is brought to life when you add the experience. Now is your chance to learn the rules. During this workshop you will learn how to ensure that your display meets the challenge of the three zones of interest. During the expo-tour attendees will see examples of: the effective use of color, how traffic barriers block interactivity, the proper placement of product, how and where to use booth lighting, the power of creating an experience, the inclusion of the "WOW" factor, hints for maximizing a limited show budget, creating powerful signs and graphics, determining booth location and having the display "walk the talk."
Events are Valuable, Prove it!
Facilitated by Allen Reicherd, director of Events, AMD
Education Track: Strategy
Thursday, 9 December 2010
9:00 a.m. – 10:15 a.m.
Gain an understanding about how the complete lifecycle of an event integrates into the overall marketing plan and strategy. Attendees will learn how to influence, negotiate and maximize participation in events by changing behavior of decision makers.
Doing More with Less: Defining the Frugal Exhibitor
Facilitated by Skip Cox, president, Exhibit Surveys, Inc. and Glenda Brungardt, Tradeshow/Event manager, Hewlett Packard
Education Track: Cost and Measurement
Thursday, 9 December 2010
9:00 a.m. – 10:15 a.m.
This session will define the frugal exhibitor for the future by understanding what an event costs and how to use measurement tools to justify those costs. Areas of examination include: shipping/material handling, drayage, POV's (privately owned vehicles), exhibiting costs, etc. and how they are managed. Attendees will learn how to deliver high return with a shrinking budget.
Going, Going, Gone GREEN
Facilitated by Bob Dallmeyer, CEM, president, RD International, Arlene Campbell, general manager, Direct Energy Centre (SMG) and Sheila Lee, CEM, senior manager Professional Relations, Association Management Center
Education Track: Green
Thursday, 9 December 2010
10:45 a.m. – 12:00 p.m.
What is still standing in your way? This panel discussion session will address implementing green practices as a matter of corporate responsibility. Attendees will learn how to identify options that will effectively allow event marketers to incorporate "green" options into their plans without breaking the budget.
Building Bridges: Harmonizing Resources to Create Synergies and Make Progress
Facilitated by Barry Siskind, president, Siskind Training, Nancy Largay, vice president, Reed Exhibitions, Doreen Biela, CEM, David Causton, general manager, McCormick Place
Education Track: Building Bridges
Thursday, 9 December
10:45 a.m. – 12:00 p.m.
This panel discussion session will focus on key issues facing organizers, facilities, exhibit managers and event marketers to plan for the next business model of exhibitions and events. Attendees will learn how to identify the value and strengths of collaborating with everyone in the process of creating a successful event.
CEIR Generational Study Phase II Evaluation
Facilitator will be announced soon.
Education Track: Research
Thursday, 9 December 2010
2:15 p.m. – 3:30 p.m.
The 24/7/365 Marketing Plan
Facilitated by Lindy Dreyer, chief social media marketer, SocialFish and Megan Campbell, account director, Fixation Marketing
Education Track: Strategic Marketing and Communications
Thursday, 9 December 2010
2:15 p.m. – 3:30 p.m.
This session will address pre-show, show and post-show marketing tools including promotional opportunities such as complimentary buyer invitations; sponsorships available; renting attendee lists; SWOT Analysis; making the most of online listings to ensure exhibit managers and event marketers understand the full gamut of a show's marketing cycle. Attendees will understand the full cycle of an event to create synergies among all marketing strategies and effectively engage the media to generate participants.
Additional Special Events Planned as Part of the Strategic Solutions Series
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Opening Reception on Tuesday, 7 December
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Beyond Borders General Session on Wednesday, 8 December
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Expo! Expo! Show Floor on Wednesday, 8 December
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Annual Luncheon on Thursday, 9 December
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ImaginAction Hypnotist Workshop on Thursday, 9 December
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Closing Networking Party on Thursday, 9 December
Expo! Expo! Media Policy
IAEE has developed the following policy for all media publications in relation to Expo! Expo! IAEE’s Annual Meeting and Exhibition. Additional considerations for publication distribution at IAEE meetings will be considered on a case-by-case basis.
Press Passes
IAEE will provide two (2) complimentary full meeting press passes per publication to editorial-focused professionals (writers, reporters, photojournalists). In order to obtain and use these passes, members of the media must agree to:
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Request a press pass by 1 November.
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Use the complimentary registration code for registration when registration opens.
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Be present onsite at the press luncheon.
NOTE: Any member of the media who is not present, but received a press pass, will be invoiced for the full registration cost.
For any questions regarding press passes or the media policy, please contact Susan Brower +1 (972) 687-9207.
About The International Center for Exhibitor and Event Marketing
Created in 2008, The International Center for Exhibitor and Event Marketing is a virtual resource for exhibitors and event marketers providing tools and education to meet their needs for education, strategy, best practices and ideas. Its multi-dimensional approach promotes education and professional development for exhibit managers and event marketers through a rich and interactive Web site at www.iceem.net. The Center houses research, expert views, news and supports building strong business relationships to achieve the highest level of exhibitor and event marketing excellence. The Center is made possible through the generous support of TS2 -- Total Solutions Marketing for the Exhibit and Event Professional. For more information, visit www.iceem.net.
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Contact:
Susan Brower, CMM, CCP
+1 (972) 687-9207
