FAQs
Why should I run an exhibitor briefing?
By selecting one of the Exhibition Training Experts, you can be assured that your education program will be handled professionally and accurately by qualified individuals who have decades of first-hand experience in making exhibitions work – both for the organizer and the exhibitors.
Will the expert customize their presentation to my show?
Absolutely. There are no two shows or groups of exhibitors alike. Each Exhibition Training Expert will customize his or her presentation based on prior research of your event and collaboration with you.
My exhibitors have been participating in my show for years. What is the advantage to offering education to a these people who obviously understand how to work in my show?
It is a true testament to the strength of your show to have a loyal following of long-time exhibitors, and there is no doubt that they are seeing the benefit of being on your show floor if they continue to exhibit; however, there are always new technologies, ideas, best practices and networking opportunities that could lead to exponentially more revenue for you and your exhibitors. By working with an Exhibition Training Expert, you can be confident each exhibitor will further develop their skills and knowledge to make your event a worthwhile experience overall.
Isn’t it difficult recruiting participants to a live workshop?
Not at all! With proper marketing and promotional messaging, you can reach and event incentivize your exhibitors to attend this worthwhile training. Please request any marketing messages or e-promotion pieces you may need. The Center can also help you with a promotion schedule.
Why should I bother since my exhibitors have never asked for specialized training?
This value-added benefit may be one area that your exhibitors did not know that they need until it’s offered! Based on these experts’ post-training surveys, you can find positive testimonials from other show organizers – possibly your competitors – who have worked with an Exhibition Training Expert to help develop your exhibitors.
What is the best timing for a training session?
The timing for your training depends on the focus you want our trainers to take, for example if you want to motivate your exhibitors to begin planning their show participation then perhaps a session 3 – 4 months before the show would be appropriate; if you want to offer last minute advice then immediately before the show opening would work. Your expert will advise you on the best timing.
Exhibitors come from across the country? How can I reach all of them?
The Exhibition Training Expert not only will provide live training but will offer online webinars before your event to prepare exhibitors before, during and after the show.
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