Webinars and Education Opportunities
The Center Webinars offer strategic information about the business of trade shows. Webinars feature top speakers and thought leaders sharing trade show tips, tricks, resources and solutions for some of the most critical challenges facing event marketers, show organizers, and exhibitors today.
Please note: maximum capacity for all webinars is 100 attendees, however, all webinars are archived for future reference.
Upcoming and Archived Webinars
Click on the Webinar date below for more detailed information on the individual Webinar.
Archived Webinars
Wednesday, 9 November 2011
Title: The Future of the Exhibition Industry: Memoirs from the Shanghai World Expo
Time: 12:00 pm - 1:00 pm (CST)
Presented by: Errol Ahearn, GES
Signature Sponsor: GES
Listen and view the archived webinar
Download Powerpoint Slides
Title: Protocol, Etiquette & Civility
Time: 12:00 pm - 1:00 pm CST
Presented by: Bob Dallmeyer, CEM, Mike Lynn, CME, CMM, CMP, CEM, CPC, Colleen Rickenbacher
Signature Sponsor: GES
Listen and view the archived webinar
Title: Global Exhibiting - Is It Right For You?
Time: 12:00 pm - 1:00 pm CST
Presented by: Bob Dallmeyer, CEM, Jackie Russo, Tom Kallman
Signature Sponsor: GES
Recorded presentation information.
Title: How to Get to Know Your Audience - Building Target Personas
Time: 12:00 pm - 1:00 pm (CST)
Presented by: Warwick Davies
Signature Sponsor: GES
Recorded presentation information.
Title: Converting Website Viewers to Event Attendees
Time: 12:00 pm - 1:00 pm (CST)
Presented by: Joyce McKee and Christopher Justice
Signature Sponsor: GES
Recorded presentation information.
Title: Most Memorable Exhibits:An Analysis of Changes in the Key Factors Affecting Exhibit Recall in the Last Decade
Time: 12:00 pm - 1:00 pm (CST)
Moderator: Ian Sequeira, Executive Vice President, Exhibit Surveys, Inc.
Panelists: Randy Bauler, CEM, Corporate Relations and Exhibit Director, AACN
Marc Goldberg, CME, Partner, Marketech, Inc.
Richard Norby, Vice President of Research and Development and Senior Creative Director, Live Marketing
Signature Sponsor: GES
Description: The study “An Analysis of Changes in the Key Factors Affecting Exhibit Recall in the Last Decade” was made possible by a grant from the Exhibition Industry Foundation. CEIR contracted with Exhibit Surveys to analyze changes and produce a report. This Webinar reviewed the findings of the analysis and industry experts discussed the factors and how to apply the information from this analysis. It is important to note that without funding from the Exhibition Industry Foundation, this type of industry research would not be possible. Please consider contributing to the Exhibition Industry Foundation. To learn more, visit the foundation’s website at
www.exhibitionfoundation.org
Title: McCormick Place Legislation Implementation Phase II
Presenter: David R. Causton, General Manager, McCormick Place
Description: The Center hosted a free and timely Webinar on Wednesday, 21 October for exhibitors and event marketers. McCormick Place General Manager David R. Causton discussed the implementation of (Phase II) as part of the sequential phases associated with the implementation of new legislation at the largest convention center in North America.
Title: Global Exhibitions & Events: What You Need to Know to be Successful
Moderator: Bob Dallmeyer, CEM
Panelists: Michael Lynn, CEM, CME, CMM, CMP, CPC
Noel Hoekstra, CEM
Jerry Kallman; Jacqueline Russo
Description: Exhibiting overseas is an outstanding way to grow your brand and company. However, it presents a variety of challenges and potential pitfalls, but the opportunities are overwhelming. This webinar showed what steps are necessary for successfully launching your global trade show program.
Title: Unleash the Power of Your Booth Staff
Presenter: Barry Siskind, President, Siskind Training
Description: It has often been said that the success of your exhibition plans lies in the competency of your booth staff. Yet, many exhibitors have not adjusted their style to the unique challenge of working at a trade show in the 21st century. Industry guru Barry Siskind revealed the secrets that will inspire your staff to achieve results you never dreamed possible. Specifically Barry taught how to Spot the four stages of booth staff competency; Understand the five steps to engaging including Proactively approaching strangers, Gathering information, Presenting solutions, Closing to a commitment and Disengaging; Develop a winning booth attitude by building rapport; and The crucial steps to a pre-show briefing.
Click here for the presentation.
Title: Market and Customer Insights from Trade Shows, Conferences and Workshops - An Intelligence Approach
Presenter: Jonathan Calof, Associate Professor of International Business - University of Ottawa and Director of Canadian Institute of Competitive Intelligence
Description: Trade shows, conferences, conventions, and other events are excellent places to learn about your competitive environment: market trends, new technologies, market opportunities, competitor plans and products, and much more. Collectively they provide opportunities to gather the most competitive information in the shortest time for the least amount of money. This webinar was designed to help you develop the knowledge necessary to fully leverage the information gathering potential of these events and support your intelligence needs. It demonstrated the key elements of effective conference and trade show intelligence programs, and how to successfully implement them in a consistently ethical manner. See approaches for developing trade show intelligence programs and learn how to run an event intelligence mission even as a one-person team. In addition, discover how others have gotten buy-in from management and support from other employees for event intelligence. Ten of the top tips in making events more intelligence were provided during this session.
Wednesday, 11 August 2010 Compliments of IAEE
Title: How to Grow International Attendance
Presenter: Dave Fellers, President of Dave Fellers Consulting
Dave addressed the key issue, How to Grow International Attendance, in the information-packed online session. • Why the international growth potential is tremendous
• Why international growth is important to factor into your association’s strategic plan
• Ideas to implement in your association such as creating an International Advisory Committee
• Strategies that will provide growth and increased revenue from international participation
• About the Travel Promotion Act signed by President Obama
Title: McCormick Place Legislation Implementation
Presenter: David R. Causton, General Manager, McCormick Place
Description: McCormick Place General Manager David R. Causton discussed the key, sequential phases associated with the implementation of new legislation at the convention center which became effective 1 August 2010. Communication Strategies, Registration and Right of Entry Agreements, Exhibitor Rights, In-Booth Work Flexibility, Standards for Straight Time, Overtime and Double-Time, Billing Practices and associated costs for events held at McCormick Place were discussed.
Title: An Unlikely Alliance - How to be an effective partner with your exhibition organizer
Presenters: Shawn Pierce and Nancy Largay
Description: This session provided strategies to partner with event organizers to effectively increase exhibitor ROI, event attendance and reduce costs for both exhibitors and organizers. This session also discussed the power of exhibitor invitations and explained how they are safe and effective. Also discussed how organizers can help exhibitors offer special deals to their VIP customers and how organizers can save exhibitors hundreds or even thousands on customer events.
Title: Insurance and Risk Management for the Exhibitor and Event Marketer
Presenter: Rejean G. Audet, President, BUA, LLC
Description: The four primary types of coverage exhibitors can secure to mitigate common exhibiting risks were discusssed. The four primary types are: Commercial General Liability - Covers bodily injury or property damage to a third party; Exhibitor Property - Coverage insures your exhibit and other property that is used at a show; Inland Marine or Limited Liability Valuation - Coverage provided by your transportation carrier for property damage during shipment; Event Cancellation Insurance - Covers financial losses in the event the show is cancelled, abandoned, postponed, or if you must cancel for certain reasons such as death of a partner or family member.
Title: Finding Your Generational Event Strategy - Do Young Professionals Think Your Event Sucks?
Presenters: Matt Croson, VP Member Services and Communications, PMMI and Chris Huseman, Director of Marketing, Lusage Marketing
Description: Consider this statistic: By the year 2015, the Baby Boomer Generation will cede the majority of the workforce to the Millennials (ages 18-27), and because of their smaller size skipping over GenX (ages 28-39). This means that for the first time in history, there will be five generations in the workplace. This unprecedented shift, in addition to the advent of technology allowing for immediate information and feedback, means that how business will be conducted in the future will continue to change. If your organization does not have a generational strategy for your event, you risk missing a tremendous opportunity to attract and engage young professionals. The Center for Exhibition Industry Research recently completed a major research project which explored what young professionals think of exhibitions and events, what they like and dislike. The resulting report offers insights, tips and best practices. Regardless of whether you are a corporate event marketer/exhibitor or an exhibition organizer, attend this webinar and learn from industry experts the things you need to do now to prepare for this generational shift.
Title: CEIR National Study
Presenter: Nancy Drapeau, PRC, Drapeau Research Services, LLC
Description: This Webinar will unveil results of the CEIR national study providing insight into how corporate marketers are using business-to-business exhibitions today and plans for 2010. The session will report on:
• Primary objectives for exhibiting and measures for success.
• Direction of marketing spend on business-to-business exhibitions from 2008 to 2009.
• Trends in participation levels from 2007 thru 2009 with projections for 2010.
• Insight into factors influencing the 2009 exhibition schedule and 2010 plans.
• Allocation of exhibitor expenditures across product/service categories, expected changes in spending for 2009 and expectations for exhibit property expenditures in 2010.
Funded in part by the Exhibition Industry Foundation
