The Center's Strategic Solutions Series, 8-9 December 2010 in New Orleans was a HUGE Success
This program offers something unique.
This program offers value.
This program promises results.
The Center's Strategic Solutions Series being offered in conjunction with Expo! Expo! IAEE's Annual Meeting & Exhibition provides a truly collaborative and open forum for exhibit managers, event marketers, show organizers and industry suppliers to gather at one time to share ideas, pose questions and find answers - FACE-TO-FACE.
Guided by industry leaders and open conversations, The Center's Strategic Solutions Series will address the key issues facing industry professionals today and allows for strategic data and trend analysis to be shared with all attendees who are on the front lines.
Education Sessions
SHOW FLOOR SESSION: How to Build a Great Booth - Seeing is Understanding
 Facilitated by: Barry Siskind, President, International Training & Management Company |
Track: Training
Wednesday, 8 December 2010
2:30 - 3:30 pm
Straight from the Expo! Expo! show floor - Studies have shown that people remember an experience long after they have forgotten the details. Booth hardware is brought to life when you add the experience. Now is your chance to learn the rules. During this workshop you will learn how to ensure that your display meets the challenge of the three zones of interest.
Learning Objectives: During the expo-tour you will see examples of:
- The effective use of color, How traffic barriers block interactivity,
- The proper placement of product,
- How and where to use booth lighting,
- The power of creating an experience,
- The inclusion of the "WOW" factor,
- Hints for maximizing a limited show budget,
- Creating powerful signs and graphics,
- Determining booth location,
- Having the display "walk the talk."
Expected Outcomes:
Attendees will take a field trip to the Expo! Expo! trade show floor where they will glean new ideas and see first hand how exhibitors bring the rules of exhibiting to life.
Events are Valuable, Prove it
Facilitated by: Allen Reichard, Director of Events, AMD
Track: Strategy
Thursday, 9 December 2010
9:00 - 10:15 am
Gain an understanding about the complete lifecycle of an event integrates into the overall marketing plan and strategy.
Learning Objectives: To influence, negotiate and maximize participation in events by changing behavior of decision makers.
Expected Outcomes: Attendees will use presented strategies to effectively communicate the benefits of their event portfolio into the overall marketing plan
Doing More with Less: Defining the Frugal Exhibitor
 Facilitated by: Skip Cox, President, Exhibit Surveys, Inc. |
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Facilitated by: Glenda Brungardt, CTSM, Tradeshow/Event Manager, Hewlett Packard
Track: Cost and Measurement
Thursday, 9 December 2010
9:00 - 10:15 am
This session will define the frugal exhibitor for the future by understanding what an event costs and how to use measurement tools to justify these costs. Areas of examination include: shipping/material handling, drayage, POV's (privately owned vehicles), exhibiting costs, etc.and how they are managed will be addressed.
Learning Objective: To learn how to deliver high return with a shrinking budget.
Expected Outcomes: Define expectations and assess costs based on a company's mission. Attendees will know hos to get buy-in from senior management and ask for an audit and analyze participation in events to support initiatives.
Building Bridges: Harmonizing Resources to Create Synergies and Make Progress
| Facilitated by: Barry Siskind, President, International Training & Management Company |
 Panelist: Nancy Largay, Vice-President, Reed Exhibitions |
 Panelist: Doreen Biela, CEM |
 Panelist: David Causton, General Manager, McCormick Place |
Track: Building Bridges
Thursday, 9 December
10:45 am - 12:00 pm
This panel discussion session will focus on key issues facing organizers, facilities and exhibit managers and event marketers to plan for the next business model of exhibitions and events.
Learning Objectives:To Identify the value and strengths of collaborating with everyone in the process of creating a successful event
Expected Outcomes: Attendees will have an understanding of how we use corporate events to support the overall exhibition cycle and connecting buyers and sellers beyond the event and how these connections strengthen the industry.
Success = (GenX + GenY) / Power of Engagement: CEIR Generational Study Phase II Evaluation
Facilitated by: Cathy Breden, CMM, CMP, Executive Director, Center for Exhibition Industry Research and Evan T. Garvey, Director of Operations, AGS Expo Services
Track: Research
Thursday, 9 December 2010
10:45 a.m. - 12:00 p.m.
A successful exhibit program includes a well thought out plan for engaging buyers beyond saying Hello. Consideration must be given on how to reach buyers before, during and after the event. This is especially so with the young generation. Two landmark studies conducted by the Center for Exhibition Industry Research (CEIR) revealed what the young generation thinks about face-to-face events, what they want, and perhaps more importantly, what they do not want! The final phase of the study reveals what types of messages resonate with this young cohort. Attend this session to learn the findings of this important study and how to apply those findings to the exhibit program.
Going, going, gone GREEN - Maybe...
Track: Green
Thursday, 9 December 2010
2:15 p.m. - 3:30 p.m.
What's still standing in your way? This panel discussion session will address Implementing green practices as a matter of corporate responsibility.
Learning Objectives: Identify options that would effectively allow event marketers to incorporate "green" options into their plans without breaking the budget.
Expected Outcomes: Moderate change in thinking and making decision that positively effect the environment for long-term positive effect.
The 24/7/365 Marketing Plan
Track: Strategic Marketing and Communications
Thursday, 9 December 2010
2:15 - 3:30 pm
This session will address Pre-Show, Show and Post-Show Marketing Tools including promotional opportunities such as complimentary buyer invitations; sponsorships available; renting attendee lists; making the most of online listing to ensure exhibit managers and event marketers understand the full gamut of a show's marketing cycle.
Learning Objectives: Understand full cycle of an event to create synergies among all marketing strategies and effectively engage the media to generate participants.
Expected Outcomes: Attendees will create a strategic marketing plan focusing on selecting the right show using a complete calendar, branding identification, unique selling proposition, strategies, tactics, objectives, communications, SWOT analysis, Word of Mouth Marketing, attendee generation, budget and timeline.
Special Events
o Opening Reception on Tuesday, 7 December
o Beyond Borders General Session on Wednesday, 8 December
o Expo! Expo! Show Floor on Wednesday, 8 December
o Annual Luncheon on Thursday, 9 December
o ImaginAction Hypnotist Workshop on Thursday, 9 December
o Closing Party
Special registration discount of only $250 for the full package by clicking here!
