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January 27 2012
We know that exhibitions hold value for us. It is refreshing to have research to back up our feelings. Results from the Changing Environment of Exhibitions Study reveal that marketing executives find exhibitions offer a unique value that other marketing channels do not. From the report, it states: The key value proposition that has the [...]
January 25 2012
Nowadays, every event manager has to do more with less dollars, thus they are looking for cost considerations everywhere. Barry Siskind of International Training and Management Company has some ideas for you. In an article on his site, he shares some tips. Seven Cost-Saving Tips for Your Next Show As an exhibit manager, you have [...]
January 23 2012
Recently, Keith Resnick President, Creative Training Solutions saw the interview I conducted with Francis Friedman of Time & Place Strategies on the topic of having your A Team represent you at a trade show. I have used that video in a older blog post on this site. Keith sent me a video response and I [...]
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The Benefits of Buying Exhibitor Liability InsuranceJack Buttine sits down with Cathy Breden and explains the benefits of buying Exhibitor Liability Insurance.
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