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May 14 2013
Egan’s Entries On Exhibits & Events In my previous column, I introduced the first three W’s of event planning: Why, Who and What. They’re the first three points in the long-standing journalist’s list of the most important elements of a story: Why, Who, What, Where, When and How. Meeting planners must also ask these questions …
 May 13 2013
Egan’s Entries On Exhibits & Events In the old days, a press kit was a folder with printed materials inside, given to reporters to help them prepare a story about your company. Only a few years ago, reporters attending a tradeshow left with a briefcase full of such folders from the show’s Press Room. But …
 May 9 2013
Egan’s Entries On Exhibits & Events Too many meetings or events are planned without the necessary W’s and the H: Why, Who, What, Where, When and How. These are questions that must be asked in order to pull off a successful event. Unfortunately, some meeting planners don’t ask (or don’t think they have to), and …
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