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May 18 2012
The use of marketing videos continues to increase in 2012. Creating specific videos in conjunction with your presence on a trade show floor can have a very positive impact on attendees walking the aisles and those who are at home. In fact, more exhibitors are creating pre-show videos to use as marketing enticement. Some show [...]
May 16 2012
Next week on 24 May at noon Central time, The Center is hosting another webinar titled: The Complete Exhibiting Experience: Part 2 – Exhibit Personnel. This three-part webinar series is focused on the spanning generational differences of exhibit personnel and the impact on the brand. According to CEIR research, by 2015 five generations will populate [...]
May 14 2012
The use of Twitter can be a vital component to engage and draw traffic to your booth. In today’s digital environment, a solid percentage of any trade show audience are Twitter users, and as with any technology tool, there are casual users as well as extreme addicts. Creating a plan to better use this marketing [...]
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Free Webinar Series for Exhibitors
The Center provides a bridged-connection between all exhibitors and event marketers and serves as a focal point for global outreach for this professional community. |
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